Three quick marketing tips for renovation contractors

Three quick marketing tips for renovation contractors

By Spencer Powell

Many remodelers don’t start thinking about marketing until the revenue pipeline is looking slim. This can be a tough spot to find yourself in.

As far as a larger marketing strategy is concerned, that’s the topic of another blog post.  I wanted to give you three quick marketing tactics you can use to get some extra revenue and projects flowing your way.  This won’t carry you forever, but it can help give your business a shot in the arm!

  1. Referral Email Campaign

The referral email campaign is awesome. It’s a great way to connect with past clients and tap into their networks.  Chances are, if you liked the project you did with a past client, they know more people in the same neighborhood with similar home values and incomes.

I recommend using the following email script with any past clients.  Feel free to use it as-is or modify it to fit your tone and style.

Subject Line: I need your help.

Dear NAME,

As you know, I am the owner of a growing remodeling business. As I look to expand my business this year, I’m reaching out to people that I trust within my network to help me generate more business.

Much like how I helped you with your remodeling project, it’s my goal to help as many homeowners as I can to create the home they’ve always dreamed of. Are there one or two people you know that could use my help? If so, can you please send me their contact information?

I know how scarce time can be, so thank you in advance for your time and referrals. As your remodeler, I’d be extremely grateful. And of course, as your friend, they’d get the royal treatment.

All the best,

Spencer

  1. Projects Completed in Last 6-12 Months

This is a quick little email you can send to clients that you recently finished projects for.  By sending this email, you increase the chances of having them ask you to do more work.  Sometimes it just takes being top of mind to get the business.

Again, you’re free to use it as-is or modified to suit.

Subject Line: Your recent remodeling project

NAME,

Thanks again for choosing us for your remodeling project – it was great working with you, and we had a blast working in your home!

We make it a habit to connect with our clients 6-12 months after a project to make sure that you are still 100% satisfied and don’t have any questions about on-going maintenance.

Let me know how we can help.

Thank you again!

Spencer

  1. Review/Facebook Page Promotion Campaign

This campaign won’t get you more work directly, but it can influence how well you rank and show up on Houzz and Facebook where many remodelers like yourself get significant amounts of work.  Don’t hesitate to ask for reviews when you do a good job.

Subject Line: Did we do a good job?

Hey NAME,

I’m reaching out to you for help. In 2017, our company is looking to grow, and we know one of the best ways to do that is to get more people like you connected to us.

We’re looking to connect with more people that share similar qualities that you have such as trustworthiness, patience, and an appreciation for high quality.

It would mean the world to me if you could do a couple of things:

  1. Leave a review on Houzz (LINK)
  2. Like our Facebook Page (LINK)

Thanks in advance!

Spencer

This tactic here is simple: if you get more people leaving reviews on Houzz, you’ll show up in more searches!  And if more people like your page, your content will show up in more news feeds.  All good things for attracting more customers.

Spencer is the Inbound Marketing Director at Builder Funnel. This blog first appeared on Remodelers Advantage website.