Category: Technology

SMARTPHONES ON YOUR JOBSITES: SHOULD YOU SET SOME LIMITS?

SMARTPHONES ON YOUR JOBSITES: SHOULD YOU SET SOME LIMITS?

By Steve Maxwell For every situation you hope to create, there’s likely to be a negative, unforeseeable and unintended result that also shows up in the end.  This is the law of unintended consequence, and it’s everywhere. Driving habits ...READ MORE
How to get started with Digital Media

How to get started with Digital Media

By Rob Koci and Brynna Leslie –  A lot of contractors are wondering how to introduce digital media into their businesses. Everyone’s got an iPad these days. But do they know how to use them to effectively boost business ...READ MORE
Pin It to Win It: Why Pinterest is so effective at generating leads for professional contractors

Pin It to Win It: Why Pinterest is so effective at generating leads for professional contractors

By Brian Gonzalez –  The next big social media platform is an online scrapbooking site that women love. With more than 70 million users, Pinterest has businesses eager to tap into this new form of brand promotion. Large and ...READ MORE
Smartphones, tablets and cameras:  They can all make you more money

Smartphones, tablets and cameras: They can all make you more money

1.    Get a smartphone and take advantage of what makes it “smart” According to a 2010 Nielsen survey, roughly a quarter of smartphones out there are “more powerful than the computers initially used to send men to the moon.” ...READ MORE
Selling Yourself on YouTube

Selling Yourself on YouTube

I saw a commercial a couple of weeks ago featuring a builder and homeowner standing in front of a picturesque vacant lot. He, the builder, was lively and animated as he described the beautiful home he would soon be ...READ MORE
How Homeowners Check You Out Online

How Homeowners Check You Out Online

Google yourself. It’s what your customers are doing when they’re deciding whether or not to work with you. The Yellow Pages and family and friends are no longer the go-to sources when it comes to finding an electrician, a ...READ MORE
10 Things Customers Expect To See On Your Website

10 Things Customers Expect To See On Your Website

Not much more than a decade ago, contractors were just beginning to make the transition from yellow page ads, word-of-mouth and the occasional flyer thrust into a mailbox, to clunky brochure websites that marked the debut of their online ...READ MORE